Join speakers Silvia Cambie and Yang-May Ooi, authors of International Communications Strategy, for a fascinating discussion on how globalisation and social media are transforming the world of communication beyond recognition.

Multinationals from emerging economies like China and Brazil are globalising aggressively and reshaping world-wide industries. They are developing new communication practices that will soon dominate our way of working.  For example, China and other parts of Asia lead the world’s market for the adoption of social media.

Communicators are expected to understand these new audiences and develop strategies able to reach them. At the same time, there are lessons to be learned from these markets in terms of multicultural communication and the way in which we address a diverse workforce.

Silvia Cambie and Yang-May Ooi's book, International Communications Strategy (published by Kogan Page) has been nominated for the prestigious FT Goldman Sachs Award.

Come along and learn more about cross-cultural communications, take the opportunity to network and enjoy a drink and nibbles at the Commonwealth Club, right in the heart of London. Places are strictly limited so sign up now!